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Culture is what people believe, how they behave, and the outcomes they produce. An organization competes on the basis of how people behave. Winning behavior will not thrive in a culture that doesn’t support it. Exceptional leaders create a culture that engages hearts and minds, energizes action, and executes with discipline. When that happens, results follow.
Alignment Is Essential
In an organization with a strong and effective culture, everyone works together for the success of the organization. Trust is strong. People communicate and collaborate. They solve problems. They innovate and pursue continuous improvement. They manage change. They produce superior results.
In an organization with a less-than-effective culture, people and business units are not aligned. They pursue different and sometimes conflicting agendas. Communication and teamwork are poor, problems do not get resolved, and people resist change. Accountability is inconsistent. Achieving goals is a struggle.
In order to build and sustain a strong culture, people need to know what is expected of them in their 20 Square Feet. The Culture Playbook is designed to help you communicate your culture with exceptional clarity. It makes clear what culture is, why it’s important, and the role that everyone plays in building and sustaining the culture.
The playbook does something else that is critically important: It links your culture to your strategy. If you ask for behavior in your strategy that is not supported by your culture, you will struggle to execute.
Developing your Culture Playbook is a facilitated process. Focus 3 works with your leadership team to help you clarify and document the core beliefs, key behaviors, and desired outcomes that are the heart of your culture.
Documents don’t build culture. People do.
Culture is not a document that hangs on the wall. A statement of core values is helpful for clarifying beliefs and standards of behavior, but documents don’t build culture, people do. There is no such thing as a culturally neutral attitude or action. Building and sustaining a great culture requires intentional effort from everyone. It’s not about what you proclaim. It’s about what you practice, promote, and permit.