Our mission is to help our clients maximize performance through discipline-driven leadership, culture, and behavior.


What We Teach
The R Factor
Behavior is the one thing that affects everything. The R Factor provides a simple, powerful equation for maximizing the performance of people: E+R=O (Event + Response = Outcome). The key performance variable in your business is how people choose to manage the R.
Lead Now
It’s no secret that a critical factor in the success of an organization is the effectiveness of its leaders. Lead Now is a clear, actionable system that teaches the essential disciplines of effective leadership: Build Trust and Achieve Results. Trust without results is unacceptable, and results without trust is unsustainable.
Culture Playbook
Execution happens at the intersection of strategy and culture. If you ask for behavior in your strategy that is not supported by your culture, you will struggle to execute. Our Culture Playbook process helps you clarify the Core Beliefs, Key Behaviors, and Desired Outcomes that are necessary for daily execution.