The R Factor is a key performance resource. It maximizes the effectiveness of people by developing the behavior skills necessary for doing the work and producing results. The R Factor is built on a simple, powerful equation:


The one thing that affects everything.

The performance of your business is determined by how people manage the R. The key to producing outcomes is not the events or circumstances that people encounter, but how they choose to respond. Better outcomes in your business require better responses from people.
The R Factor helps people produce better outcomes by equipping them with the mindset and skill set to act with discipline in response to situations they experience.
What is the value of R Factor training for your business?
- Strengthen the culture.
- Enhance employee engagement and personal ownership.
- Minimize BCD.
- Improve productivity and efficiency.
- Accelerate change.
- Improve communication and teamwork.
- Provide shared language for addressing issues and solving problems.
Organizations are constantly changing. Technologies emerge, competitors arise, and markets transform. Programs and initiatives come and go. The heart of performance will always be found in how people Manage the R.

Own Your 20 Square Feet
20 Square Feet is a metaphor that expresses the reality that every person in the organization has a sphere of ownership. The way each person behaves—the way each person manages their 20 Square Feet—is what determines the outcomes your organization produces.
Inside people’s 20 Square Feet, they have control. Outside their 20 Square Feet, they have impact. The R Factor equips people to take ownership of their 20 Square Feet and operate with discipline.

Discipline Over Default
The performance of an organization rises or falls on behavior. Winning behavior is intentional, on-purpose, and skillful. It is Discipline-driven. But it’s easier to be impulsive, on-autopilot, and resistant. This is Default-driven.
When people operate with Discipline they take ownership of their 20 Square Feet. They team better, work harder, learn faster, communicate more clearly, and are more resilient.
When people operate on Default they get hijacked by the power of impulse, caught in the gravitational pull of old habits, or stuck in the ruts and routines of the comfort zone.”
The simple truth is that disciplined action is the foundation for success in life and at work. E+R=O is the toolbox that equips people to choose Discipline over Default.

No BCD
A common default trap is BCD: Blame, Complain, Defend. Too often when things don’t go right people blame someone else, complain about the situation, and defend their own behavior. BCD never solved a problem, achieved a goal, or improved a relationship.
BCD is a culture-killer, and it hinders performance. It is also expensive. A business pays people to be productive, but when people engage in BCD, they are wasting the company’s money. One of the significant benefits of R Factor is that it trains people to stop BCD and replace it with finding and implementing solutions.
The R Factor Disciplines

Every day you make decisions about how to respond.
You are constantly making R Factor decisions. You choose what actions you will take in pursuit of your goals. You choose whether to give up or persevere through the inevitable obstacles you will experience. You choose how to interact with people at work and family at home. The choices you make are the most powerful factor in your journey through life.